I. Find in the text English equivalents for the following Russian phrases.

огромный успех, интернет-журнал, выгодный/прибыльный, торговцы, вести дела по телефону, средство маркетинга, зарабатывать деньги, внутренняя сеть, игнорировать, получит скидку, уверенность в чем-либо, кодировать информацию.

II. Read the text once again. Define the main idea of each paragraph.

III. Which of the following topics does the text discuss?

a) net is a marketing tool

b) the growth of the Internet

c) buying on-line

d) commercial aspect of the Web

e) advertising

IV. Look at the sentences below about the usage of the Internet as a sales tool and mark the sentences true (T) or false (F) according to the text.

1. In the last decade the number of consumers has multiplied.

2. Banner ads are very popular nowadays and you can see them practically everywhere.

3. There is a question about the role of the Internet as a place of information or as a profitable market place for business.

4. It is easier to go shopping than to order by computer.

5. People freely give personal information on-line.

V. Answer the questions upon the text.

1. Why the Internet has made extraordinary progress?

2. Where can the consumer see banner ads?

3. What do cyberstores offer?

4. What is the major problem vendors have?

5. Do people freely give personal information?

6. What is the difference between extranet and intranet?

7. In what case commercialization may overtake the Web?

8. Do you know any successful examples of extranets?


I. You are going to listen to Magda, a college librarian, showing Vijay how to order a book online.

Match the words in the box with the definitions a–f below.

сlick cursor favorites password online mouse

a. secret word that gives you permission to do something____________________

b. connected to the Internet___________________________________________

c. the flashing line which indicates your position on the screen________________

d. a device you use to control movement around the screen and to select items___

e. a list you use for quick access to websites you visit regularly_______________

f. you do this to select an item_________________________________________

Listen and decide if the statements are true (T) or false (F).

a. Magda has ordered books from Orinoco before.

b. Vijay types in the author’s name.

c. They check the details at the checkout.

d. Vijay types in the password.

Listen to these extracts from the conversation and complete the instructions.

1_____________, use the mouse to move the cursor to “favourites”.

2______________the shopping basket in the corner of the screen.

3______________that the details are the same.

4______________you’ve only ordered one copy.

Which words does Magda stress in her instructions? Practice saying them.

Now put the words in these instructions in the right order.

1. type–sure–you–make–your–in–first–password–all–of

2. move–to–the–shopping–the–basket–cursor–click–icon–and–on–it

3. screen–the–around–use–move–the–cursor–to–the–mouse

Have you or anyone else in the group ever ordered anything online? What stages did you have to go through to place your order?

Lexical exercises

Active Vocabulary

I. Match the words to the correct definitions.

1. Chat room a)the ability of a computer to run several programmes at once
2.E-commerce b)the screen you see after you’ve switched your computer
3. Joystick c)an area on the Internet where people can communicate with each other in real time
4.Cyberspace d)the business of buying and selling goods and services on the Internet
5. Desktop e)a stick which helps you move in computer games
6.Multitasking f) the imaginary place where electronic messages, information pictures, etc. exist when they are sent from one computer to another.

II. Complete the text using the missing words.

bug click crash memory menu mouse notebook virus window

I had a terrible evening. I got home late from work and still had a report to finish. As you know, my computer is really old and slow-I really need to install more (1) ________. Anyway, when I tried to double (2) ______on the file I wanted to work on a (3) _____appeared telling me that the file could not be opened. So I decided to try opening it using different programmes but that only made my computer (4) ____completely. The screen went blank and the (5) _____froze. By this time, I was tearing my hear out-it was past midnight and I still hadn’t started working on that report. I phoned my computer guru friend, Matt, and he told me I probably had a (6) ______in my system. I must have got it from one of those stupid joke e-male attachments-you know, like the “Love (7) ____’one. I had to resort to using my (8) ____but I hate the keyboard on it-it’s too small. At least I got my report finished. Matt’s going to send me some software to fix the problem. He also told me in future to go to the applications (9) ___and launch a good protection programme before opening unknown files. Good advice and better late than never, I suppose.

III. Read the dialogue “Web Talk” in pairs.

Sam: Hey Kira, how’s it going?

Kira: Busy! Yourself?

Sam: Not so bad. Have you checked your email lately?

Kira: No. Why?

Sam: I emailed you a page from Amazon.com. I was ordering a book on-line on business correspondence and they had a link to some other business books. I know you have been looking for something on charts and graphs, and I came across a few titles, so I emailed them to you.

Kira: Thanks a lot. I’ll check it out.

Sam: You know, I should be working, but it’s so easy to get carried away on the Web, I spend more time than on my work! Every morning, I check out the news, the weather report, new movies in town, and go to my favourite news groups. By then I need a coffee break.

Kira: Which usenet groups do you like?

Sam: I like to keep up with computer technology so I go to the Mac and IBM PC groups. But I also explore other cities-everything from UFOs to alternative medicine. It’s an education, but sometimes the time just flies and I get really behind in my work.

Kira: You know, I hardly have time to check my email much less surf the Net. My job is killing me!

Sam: The newspaper of the future will be beamed from our computer onto reusable electronic paper-I saw a television program on it. It’s incredible! I guess we’ll have to throw out our computers and buy new ones.

Kira: That doesn’t surprise me at all. I’ve been doing that every two years anyway!

From English for Business

II. Mark the sentences right, wrong or doesn’t say.

R W Doesn’t say

1. Kira has not checked her email yet. 1.

2. Sam was ordering some magazines on-line. 2.

3. Sam came across some interesting educational articles. 3.

4. Sam surfs the Internet every day. 4.

5. Kira has much time to use the Internet. 5.

III.Read the dialogue again and make up your own.


I. In pairs exchange your ideas about the following:

1. What exactly is the Internet?

2. The future of the Internet

3. Computer revolution

4. What is the Internet?

5. What is the most popular Internet service?

6. Whom do you pay for sending e-mail messages?

7. What advantages does it have over other media, such as TV, magazines and newspapers?

8. Whose responsibility should it be to check exactly what material goes on the Internet?

9. How do you think the Internet will develop over the next few years?

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