Donald Trump Essay, Research Paper
Donald Trump, one of the great New York City business tycoons, has
written several biographies that explain in detail his dealings in
the business world and his personal life throughout his career. The
book that I have read is titled Trump: The Art of the Comeback. In
this biography Donald tells about the time in the eighties and
early nineties that he was struggling financially because of the
economy and the hardships that he went through to make a comeback.
Each chapter tells a story about his return to the top and how he
did it. This book is his account of how he engineered one of the
most remarkable business comebacks in history. He has accumulated a
net worth of well over three billion dollars.
One of the things that has helped Donald Trump throughout these
times was his ability to make wise decisions based on his
experience. I realized when reading this book that he was very
talented in the area of decision making. He knew exactly when to
buy or sell his assets to maximize his profits. Trump starts of by
listing his top ten comeback tips. Some seem ridiculous, but
apparently they work. He suggests things such as playing golf,
being paranoid, going with your gut instinct, and always having a
prenuptial agreement. The first chapter explains briefly his rise
to the top and the rest of the book tells how he survived the low
period and eventually regained his status. One of the main reasons
for Donald?s downfall was the plummeting value of his vast real
estate assets. He claims that his investments in Atlantic City are
what eventually saved him from really going under between 1989 and
1992. Trump then bought Mar-a-lago, a gigantic mansion in Palm
Beach and restored it. He vacations there and has had dozens of
celebrities vacation there also. Donald Trump then acquired 40 Wall
Street in 1995. The deal that he was able to make on this property
was unbelievable. He paid the Kinson family one million dollars for
a building that they had already previously paid for and had also
sunk tens of millions into. He truly stole this property from them.
The difficulty that the Kinson family was having was dealing with
the German family that owned the ground lease. As soon as the
Kinson family signed the papers he was on the phone working out a
new 200-year ground lease with the Hinnebergs.
Between 1994 and 1994 Trump bought what is now known as Trump
International along with several executives from General Electric.
He had it completely demolished down to the frame and rebuilt as
super luxury condominiums and hotel suites. This building would
also house a fabulous restaurant at the base. This restaurant, Jean
Georges, was the first new restaurant to ever receive a four star
rating by the New York Times. New York has only four four star
restaurants, and Trump owns one of them. Trump also owns the Miss
Universe Pageant, Miss USA, and also Miss Teen USA.
Trump Tower is one of Donald?s favorite buildings. He favors it so
much because it houses some of the greatest tenants that are paying
very high rates, but, more importantly, these tenants are doing
great financially. NIKETOWN is doing wonderful business and is one
of the Trump Towers greatest successes. Trump says that, «while the
casinos are bigger and throw off far more cash, it?s always been
really nice to have my friend, Trump Tower, chugging along and
hitting home run after home run.»
One of Donald?s pet peeves is the act of hand shaking. He has a
fear of germs and reserves the act of hand shaking for such people
as the President, Gorbachev, and Mickey Mantle. He loves it when
people introduce themselves and do a simple yet polite bow. Donald
becomes especially when someone will come up and shake his hand at
dinner. He always washes his hands after shaking hands and eating
just as a sanitary precaution.
Trump also includes a chapter on investing. He won?t give out
investing advice for one good reason. If the advice turns out bad,
he is the first person to be blamed. However, if the advice earns
an investor millions, he or she is quick to forget where that great
advice came from. For this reason, when someone asks him when or
where to invest their money, he simply replies, «Good Luck.»
Trump finishes off this book with a short chapter on ingredients
for success. This briefly sums up his successful strategies and
ideas that have worked for him in the past.
I thought that this book was very interesting and that I would
recommend it to anyone that is interested in economics. I enjoyed
reading it and thought that it was well written and was packed full
of stories and ideas that prompted me to continue reading. I am
going to read the other two Trump books soon.
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